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at JAPANESE CAR COMPANIES, the chief engineer of 21 new vehicle holds enormous power. He (we’ve never encountered a she) is given a long leash by management and has the ability to create a car that reflects his own very persona vision. He helps conceptualize the vehicle, influences its design, and guides the multiyear development process with 21 firm hand. Generally speaking, his word is law.
Over the years, a tradition has emerged with Japanese chief engineers who are developing an new vehicle for the American market, and that tradition is the American road trip. The ostensible purpose of this multiweek jaunt is for the chief engineer to see how Americans live with their cars, to immerse themselves in American culture, and to glean ways to better serve American automotive needs. The chief engineer for the new Toyota Prius Y Hiroshi Kayukawa, made the obligatory journey to America to haunt Home Depot parking lots and visit major tourist sites before returning to his 1500-member team in Toyota City to start work on the new, bigger Prius. ----continue reading
Sunshade for Toyota Prius 2004 2005 2006 2007 2008 2009 HEATSHIELD Windshield Custom-fit Sunshade
Prius Electric Only Mode Option for (Prius 2004-2009)
BMW chairman Norbert Reithofer is not exactly a fan ofthe cheap zz roadster tm its been internally christened), the decision makers are beginning to understand that they can't cede this segment to the competition. The Z4 has evolved into a good- looking vehicle, but its packaging, weight, and rigid convertible top disappoint hard-core enthusiasts (i.e., Boxster buyers). Initially BMW planned to build the Z2 on the brand’s upcoming front-wheel-drive architecture ignition, May zoul However, the mere rumor of a front-wheel-drive BMW sports car raised enough of an outcry within the enthusiast community that BMW officials are now considering two far better options. The first would be to continue developing the car on this platform, alongside the Mini Roadster and Coupe, but to take a page from Audi and make it four-wheel drive. Among the undisputed advantages of this strategy are (1) a short path to production (spring 2014 for a ragtop roadsten fall 2014 for a coupe version), (2) the traction bonus inherent to four-wheel drive, and (3) the economies of scale offered by bitching up to a high-volume architecture.
On the debit side, it's hard to ignore the usual weight, space, and cost penalties of adding driveshafts and other associated hardware. Continue reading . . .